One of the biggest challenges in any business is developing a consistent pipeline of work. The home automation and custom integration business is certainly no exception. As with many small businesses finding new contracts becomes a priority until you get a flood of work. Then the priority changes to completing this work, during which time you again neglect developing…
For AV dealers and custom integrators local Internet marketing is becoming more and more important. Customers are no longer using the phone book to try to find the businesses they need. Almost exclusively they use their mobile devices and their computer. This means that if you’re not putting some effort into your online presence you are missing out on valuable…
One of the most important steps in getting more local traffic to your website is to verify your Google Maps/Google My Business account. You’ll want to follow these instructions very carefully because with data, accuracy matters. To start, go to the following page. If you are not logged into Google you will be prompted to do so. http://google.com/local/business/add Then enter…
Many custom integrators balk at the idea of spending thousands of dollars to hire a professional photographer to get quality images of their past work. But the most popular page on any integrators website is the ‘Portfolio’ page. If you’re not getting high quality pictures of your work, you’re losing out to your competitors that do. It’s All About Engagement When…
